08/10/2015

Adventure Tourism Research 2015

The Adventure Tourism sector is growing rapidly and Scotland has a world class product. There is increasing recognition of the value of the outdoors to the Scottish economy and the role it plays in supporting sustainable economic growth by creating employment, sustaining tourism spend and enhancing the profile of Scotland through the promotion of its natural landscape and scenery.

This report presents the findings of a wide ranging study to: assess the scale and scope of Adventure Tourism activity across Scotland, explore how competitive and innovative the product offering is against destinations worldwide and identify the most significant growth opportunities and support requirements for the sector.